Senior digital communications strategist. Independent consultant.
Michelle McCoy is one of Ireland's most experienced digital communications professionals, bringing over 17 years of industry, agency, and leadership expertise to organisations navigating a complex communications landscape.
Michelle has led digital strategy for some of Ireland's most recognised brands, as well as clients across the UK, Europe, and internationally. Her work spans integrated PR campaigns, executive positioning, digital strategy, social and content, and crisis communications.
In a landscape reshaped by AI, she knows how to develop compelling narrative and content that finds its audience whether that's in search, social, or an AI-generated answer.
Michelle is a Board Member of the PRCA Ireland, and now brings that senior expertise directly to clients as an independent consultant.
Let’s work together
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